Indian Companies Go Innovative in Hiring

Hiring methods at Indian companies have undergone dramatic changes over the last few years as the war for talent continues unabated. Employers are now willing to go beyond traditional channels in order to get things right.

India’s fourth largest IT services company, HCL Technologies got on board almost 60% of its senior-level executives (general managers and above) last year through professional online networking platforms, primarily LinkedIn.

ING Vysya Bank  on the other hand introduced something called ‘fone-a-career’ in 2011, similar to a customer services cell, to cater to prospective employees by counseling them over the phone about their careers. About 7% of its overall hiring was done through this platform last year.

Employers say they are seeking these alternative routes to not only sift out the best talent but to also make their workforce diverse. Mahindra Satyam recently launched a campaign called ‘Career Divas’ on social networking website Facebook and successfully hired only women. It  hired 10% of its workforce , largely at the 2-6 years’ experience level, from social media platforms  and plans to increase its focus further. Snacks & beverages major PepsiCo India introduced an application tracking system Kenexa, already being used globally, within the company to help it leverage the relevance of social media in recruitment.

Basic idea behind, is to explore more such avenues which are not traditional in nature and to innovate for frontline positions. Consultants do acknowledge the growing interest of companies in social and professional networks but according to K.Sudarshan, managing partner, Asia-Emerging Markets, at global executive search firm EMA Partners says that there is challenge for passive candidates at the senior level, who do not respond to advertisements of any kind and also direct approach to candidates at the senior level often does not go down very well.

Adapted from Companies open a creative front in war for talent, TOI. Read the complete article here.

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