Knowledge Graph And The Future of Google Search

Everybody is talking about Knowledge Graph . There is so much buzz around it, and you  guys don’t know what this is all about. How does it make a difference to your search? Or, should we say what you google on the web.

If search is a lot about discovery, then Google’s Knowledge Graph, an add-on feature of Google search, is about making googling more interesting, more time saving.

Once you enter a key word in Google search, a panel appears to the right of the main search. This is meant to move research beyond simple data retrieval into deeper topics. The Knowledge Graph digs deep and instantly gets information that is relevant to your query.The side panel lets you know all these things in one go. Is not it interesting and time saving? Yes, it is.

Take a query like [taj mahal]. For more than four decades, search has essentially been about matching keywords to queries. To a search engine the words [taj mahal] have been just that—two words. But we all know that [taj mahal] has a much richer meaning.

Every keyword enters by you triggers a box, with more than one hyperlink. These hyperlinks take you to more authentic sources. So when you navigate through information, this new tool enables you to zero in on good search terms.

 Precisely, the Knowledge Graph enables you to search for things, people or places that Google knows about—landmarks, celebrities, cities, sports teams, buildings, geographical features, movies, celestial objects, works of art and more—and instantly get information that’s relevant to your query [taj mahal].

This not only helps you get what you want, but it also lets you know what you should search. Google algorithmically determines a query to get results specifically about the entity in question. With this tool, you can also avoid pages which are not relevant to the main search.

Knowledge Graph is a critical first step towards building the next generation of search, which taps into the collective intelligence of the web and understands the world a bit more like people do.

Knowledge Graph is in its early days. In future, you can expect more interesting features being added to this tool. Then, your main search will throw up more unexpected connections. Surely, with the Knowledge Graph, learning through the web is becoming more exciting, more authentic and more relevant.

Adapted from: Introducing the Knowledge Graph: things, not strings, Google Official Blog

Read also what Amit Singhal, Head of Search at Google, has to say about the Future of Google Search

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